Fashion Fades; Style is Eternal


Wednesday, September 17, 2014

Alo Yoga; Inspired by Yogi Goddesses.

"An LA-based yoga activewear brand tested on real yogis for the best,
most slimming, move with you fit."

Alo Yoga is the real deal when it comes to yoga wear.

I'm a firm believer in yoga being done any time, any place - morning, night, on the mat, off the mat.

For most yogis, practicing yoga is a lifestyle, not an "activity" that you bust out every Thursday at 5:30 pm (although you quite possibly, may downward doggin' it at that time). The coolest thing about Alo Yoga is that the company totally gets itAlo Yoga is 100% focused on you, the yogi. You're its drishti, so to speak.

Check it, in their own words:

Everything we do at Alo Yoga is inspired by life in the fashion and healthy-lifestyle mecca Los Angeles, California, where we're based. Our high-performance line exceeds the standards of L.A.'s most committed yogis who demand maximum quality, innovative fabrics and on-trend styling. Each and every garment is created by a design team of yoga enthusiasts - and tested and retest on real yogis - to ensure the best, most slimming, move-with you fit that will elevate your every asana. Namaste.

Namaste is right.

I can't express enough how excited I am to have found a line of yoga activewear that has form and fit inspired by the ones who wear it. Each piece has purpose and style and is so ridiculously functional that it makes even the hardest poses look entirely possible.

Take a look at these yogis inspiring the line, I know they're inspiring me...

"There is a universal, intelligent, life force that exists within everyone and everything. 
It resides within each one of us as a deep wisdom, an inner knowing. 
We can access this wonderful source of knowledge and wisdom through our intuition, 
an inner sense that tells us what feels right and true for us at any given moment." 

- Shakti Gawain

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