Fashion Fades; Style is Eternal


Thursday, September 22, 2011


Find Fashion by Feelings

Woolmark has launched a global street style competition Find Fashion by Feelings with a major difference...and a major prize!

'Find Fashion by Feelings' is an interactive lookbook inviting users to upload their favorite wool looks into one of twelve 'Feelings' categories and vote for looks posted by other users. Categories include difference looks of 'happy' (a bold explosion of vibrant colors) to 'dark' (a sultry and deeper portrayal) and all emotions in between!

The look voted for most will win the grand prize, a AUD $12,000 holiday and wool experience and additionally, all voters will be entered into a drawing held weekly to win an 'EMU Australia' wool prize pack (worth AUD $400).

Aside from the 'Find Fashion by Feelings' launch, Woolmark has also launched a "We Love Wool" Facebook page trying to gather an ever growing community of consumers, retailers and designers who all share the same support for all things wool in their world of fashion.

This is such a great campaign to embrace, be apart of, appreciate, or at least be aware of! Check out Woolmark's 'Find Fashion by Feelings' campaign and the "We Love Wool" community today!

Find Fashion by Feelings
[Tom Ford - sunglasses, Trouvé - hooded poncho, Marc Jacobs - long sleeve top, Alexander McQueen - "jeggings," Tory Burch - suede wedge booties]



  1. sounds amazing! love the outfit!xx

  2. Thank you! Be sure to add your own look to Find Fashion by Feelings! Xo.


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