"Fewer quality possessions that speak to your soul
are what makes your home and life fulfilled."
Child of Wild is a huge of obsession of mine this festival season. Cow skulls, bohemian jewelry, Navajo turquoise...love love love! Not to mention, 5% of all Child of Wild Cow Skull proceeds are donated to art programs in local schools all over Southern California, how sick is that? Child of Wild believes in artists and dreamers and is devoted to inspiring the next generation of creators.
Speaking of artists and dreamers, there is no place better than Coachella to find them at play. I spoke with the gorgeous, free spirited Eileen Lofgren, owner and designer of Child of Wild, and she gave me some serious insight (and inspiration) for the upcoming festival season.
Check out the interview below...
LMP: What was your inspiration behind starting your line, Child of Wild?
Eileen: The philosophy behind my business is everything sold or designed is culturally-rich.. I was a Humanities major in college and learned everything there is to know about what makes the human race tick on a personable level. I constantly referred it to the wild abyss of human nature. I find the objects I create or obtain are a product of that wild.. I am a child of “that” wild. I was getting really tired of always seeing all this cheap sh*t from china that people seemed to collect and collect. None of which had any real importance other then its kind of trendy. I wanted a site that sold things with importance and in buying these pieces be contributing to this world. I give artistic credit to my pieces and explain why they hold importance to their respected culture. My Cow Skulls always have an inspiration behind them. Either is the Art Deco movement of the 1930’s or if it’s a painting like Georgia O’keeffe’s “Cow's Skull with Calico Roses." I love the history of things and that really shows in my work.
LMP: What is the vision you have stylistically of a typical Child of Wild wearer?
Eileen: Well first my hope is everyone feel comfortable in wearing Child of Wild… from a normal babe who is jumping on the tribal jewelry trend too a grandma who loves Navajo turquoise. The style aesthetic I envision my clients to have involves a mixture of vintage cloths with high end silks... thrifted combat boots with their For Love & Lemons silk maxi and boyfriend’s shirt...or a beach babe in a cute bikini top, bellbottoms and a vintage Kimono hangin’ around a summer bonfire... I love collected outfits not designed outfits. You should feel depth to your ensemble. That’s what gives my clients the edge.
LMP: I want to stock up majorly before Coachella, what are a few of your favorite Child of Wild pieces to rock at the festival?
Eileen: Anything turquoise is hot. My Native American collection is all either Navajo or Zuni designed and even have some Old Pawn pieces. Layer up that arm candy… If you don’t have an high arm cuff… you’re crazy! I am also in a HUGE Indian jewelry phase… Coachella is perfect because all my Indian jewelry, headdresses and belts were meant for a woman who dances in celebration. Festivals are the only time when you can blur the line of costume and normal outfits.
LMP: How about some styling tips for the festival weekend?
Eileen: Have fun and don’t wear neon. Don’t be that awkward raver in furry boots… Coachella and other festivals may have EDM but its mostly a rock festival so think Woodstock or 90’s grunge. ALSO don’t wear anything you would be sad if it got ruined… sitting on grass, dancing hard, sweaty people out of their mind… leave you precious silks at home.
LMP: What's an absolute must when it comes down to dressing for Coachella?
Eileen: Number one BIGGEST must in the world... is wear boots or booties. Not only is it super on trend to rock the bootie with something short and flowy... but it will also save your feet, lower back and all around well being. Think your going to be running around and dancing for 7-8 hours straight. Number two for this year… layers and layers of jewelry. Lots of rings and necklaces... super boho! I plan to go more simple with solids and casual apparel and let my crazy accessories speak for themselves.
LMP: Now, what about an absolute worst?
Eileen: I love Coachella and festivals in general because there really isn’t a wrong thing to wear. Its about expressing yourself... people come as avatars, fairies and weird rainbows... ive seen it all. And I LOVE IT because it’s those creatures that make the festivals the weird transcendental world that it is… that and the music. But I would stay away from neon.. anything that comes close to a tutu .. fake Raybands with popped out lenses aren’t attracting anyone. Be original.. don’t come hippy because that’s what you think you should be .. come as your favorite Disney princess if that rocks your boat.. just don’t fake it.. we can all tell your trying.
LMP: Do you have any celebrities that you look to for Coachella weekend inspiration?
Eileen: God… always. Vintage: Bridget Bardot, Stevie Nicks, Edie Sedgwick, Françoise Hardy New: Erin Wasson, Kate Moss (duh), Abby Lee.
LMP: Let's talk music for a hot last second, what artists are on your radar this year at the festival?
Eileen: So many… top few though are: Moby (duh), Wild Belle, Beach House, Sigur Ros, Yeasayer, Bookashade, Thee Oh Sees, Purity Ring and Seth Troxer.. so many more but the set times aren’t out yet so I’m holding off.
After reading the interview, I just know you're super excited to be going to Coachella this weekend or next (or both, for the ones who can't get enough). For those of you who don't have tickets, I bet you're really kicking yourself with those spiky Louboutins of yours. Before you rush off to craigslist to get scammed into buying fake passes and possibly getting murdered during a dark alleyway meet up, check out child_of_wild on instagram to win a Weekend 2 pass to Coachella!!!
All you have to do is REPOST the photo (found here or on child_of_wild instagram), tag @forloveandlemons, @child_of_wild, and #secondtimesacharm and you'll be entered to win!!! Good luck!!! While you're waiting for the contest to end and the winner to be announced, be sure to check out Child of Wild's online shop and start shopping for your own look for the festival!!!